About us

At The Smiling Second, we have been dedicated to providing watch enthusiasts and collectors with access to an unparalleled selection of luxury timepieces since 2021. With a passion for horology and a commitment to excellence, we provide a carefully curated collection of the best timepieces from the best brands from around the world, offering both new and pre-owned options to suit every preference and budget.

We began humbly as two brothers who were as passionate watch enthusiasts. By understanding our own needs, we were able to tailor our service to ensure that all of our customers needs were met. Our business has scaled since then to become the one of leading names in the ultra-high end market of the Australian watch resale industry. Our strong network of local and overseas collectors and clients makes us the ideal choice to buy or sell your first or fiftieth timepiece.